Tuesday, February 26, 2008

Is Social Responsibility Really Important for all Business?

Just to be clear, all my opinions here are based in the principle that all the companies follow the laws/rules, or they should do.

I do agree with the idea that Corporate Social Responsibility is something that was created just looking to improve the profits. Because of that, I see that Corporate Social Responsibility as some thing that applies for some company and doesn’t apply to others. This doesn’t mean that it’s not important and it shouldn’t be done by all the companies.
Because we are talking about the real world, we know that companies are always trying to maximize their profits and if they don’t NEED to spend extra money, they probably won’t do it.

To me, is this concept of Corporate Social Responsibility is more important to the companies which sell to their consumers and could be their profits affected with the implement, or not, of the Corporate Social Responsibility.
Companies which sell to a costumer, that will manufacture and transform their product in a final product, is difficult to measure, if it exist, the impact on their image, sells and profits. To be more clear, for example a company which produces shampoo, the consumer could be inclined to choose, or change, his/her preference to a company that is social responsible and this would affect the company’s profit.

On the other hand do you, as a consumer, care about where the gold in your ring came from? So, why should a miner company invest lots of money in Corporate Social Responsibility, if it will not affect its profit? Why RESISTOL has to spend money, if you don’t care about what glue the guy who fixes your shoes uses? To all the companies, is important to act legally, and to SOME companies is important to be more, to be social responsible.

This I think is the vision from the people who own or manager companies. Is this the ideal? Is this illegal? Is this ethical? This is business!

I can not blame the companies and the people, because I think the same way and I would do the same think. And you?

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