Tuesday, April 22, 2008

Are Murdoch's Actions Ethical or just Good Business

In an article I recently read in FORTUNE, Marcus Brauchli, managing editor for the Wall Street Journal has resigned and questions are being raised as to why?

http://money.cnn.com/2008/04/22/news/newsmakers/wsj_managing_editor_shuffle.fortune/index.htm?postversion=2008042214

Brauchli is considered the best in the editorial business but when Murdoch purchased Dow Jones & Co which owns the Wall Street Journal, he also established his own regime. It is not clear as to whether Brauchli was asked to resigned or did so on his own accord. But, looking at his career and credentials, this was the perfect job for him and a tough job to get elsewhere.

Murdoch is rich. Simply, he is considered one of the most shrewed and savvy business men of our time. The ethical dilemma raised by this occurrence is how Murdoch (or any takeover) moves into a company, takes over, and transforms or layoff. Personally, I think it is all part of business. Murdoch plans to buy Newsday from the Tribune Co. News Corporation plans to combine the operations of Newsday and its New York Post. So, Murdoch probably didn't think Brauchli was suitable for a transitioning job. I am sure Murdoch has plans to merge the Wall Street Journal with something else in his portfolio under New Corporation.

So I ask you, is this an ethical case? I think not, but public perception sees the pushing out of established employees as morally wrong. Business correct, morally wrong.

Dr. Silver, are you more familiar with the Murdoch deals with News Corp? This is a tough company to track the inside happenings.

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