Many a times, even popular and well-respected awards like Oscars and Pulitzers have to go through the criticism grind for their choice of winners. And many a times, awards which are meant to recognize people in the corporate sector by a magazine which lives on advertisements from this sector just gets away with it. Tacky but true!
Back in my home country, there is a magazine that awards prominent people of the corporate sector. By corporate sector prominence, I mean CEOs, Managing Directors, Finance Heads, Marketing Heads, Human Resource Heads and so on of comparatively large companies. The same magazine also awards young achievers from various sectors- art, business, music, politics, education and so on. The way they recognize these young achievers, though not justified, is less controversial due to the fact that most seem to be rising in their fields. However, the choice of the corporate winner should raise an eyebrow or two!
First, this magazine purely survives in the advertisements from these companies. Since it is primarily a business journal, it is supposed to write about corporate sector. Most corporate entities agree that its competitor does a much better job at delivering key issues of the corporate sector and provides a deeper knowledge-base. However, the glamour part of the magazine is what keeps it alive and ahead.
Is it ethical that a magazine concentrates more on these cheap gimmicks to increase circulation and advertisements rather than concentrate on a better content? Is it ethical on the part of the magazine which literally runs on the advertisements placed by these corporations to award people of the same corporations? I believe that the award itself loses its prestige when being given away by anyone who has an ulterior motive in giving away that award.
Back in my home country, there is a magazine that awards prominent people of the corporate sector. By corporate sector prominence, I mean CEOs, Managing Directors, Finance Heads, Marketing Heads, Human Resource Heads and so on of comparatively large companies. The same magazine also awards young achievers from various sectors- art, business, music, politics, education and so on. The way they recognize these young achievers, though not justified, is less controversial due to the fact that most seem to be rising in their fields. However, the choice of the corporate winner should raise an eyebrow or two!
First, this magazine purely survives in the advertisements from these companies. Since it is primarily a business journal, it is supposed to write about corporate sector. Most corporate entities agree that its competitor does a much better job at delivering key issues of the corporate sector and provides a deeper knowledge-base. However, the glamour part of the magazine is what keeps it alive and ahead.
Is it ethical that a magazine concentrates more on these cheap gimmicks to increase circulation and advertisements rather than concentrate on a better content? Is it ethical on the part of the magazine which literally runs on the advertisements placed by these corporations to award people of the same corporations? I believe that the award itself loses its prestige when being given away by anyone who has an ulterior motive in giving away that award.
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